Storytelling is one of the few traits shared across all human cultures. In the global business context, storytelling has become a powerful tool. Business leaders use it to connect both at an intellectual and emotional level.
However, the strategy to create a business story differs from a regular narrative. As Business English trainers, we need to be aware of the organizational goals pursued through a story and the best way to build an effective discourse.
On Sunday 12th April at 10:25, I will be giving a workshop on storytelling “Business Storytelling: Helping BE Learners Create Memorable Stories” (exchange 6)
In this interactive workshop we’ll discuss the key elements to include when framing a story. We will create inspiring characters and learn how to build tension that engages our audience. We will also analyse the linguistic and communicative features of memorable stories: sensory experience, discourse devices and type of language.
View original post 109 more words