In mid February, Stephen Elop, CEO of Nokia, the largest producer of mobile phones in the world, chose to tell all Nokia employees a story. He could have chosen to give them an analytical description of the threats to the company from Apple and from Chinese low-cost producers. The story he chose to tell was called, ‘The Burning Platform’. This was his version of a ‘traditional’ story from Change Management.
Stories and storytelling are fundamental to business. In this BESIG session I hope we can share our experiences in using stories as key content in our English teaching.
I am far from achieving the status of international expert in this topic but I am obsessed by it and spend all my waking hours on it…some of my sleeping hours too! And I will delighted to share what I know.
Looking forward to discussing these things with you.
This workshop takes place on Sunday, 6 March 2011 at 16.00 (CET). You can check your local time by clicking here: Local time